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"News Channel 3 in the Morning (Palm Springs, CA) is the top rated news show. The station scored an impressive 6 rating, 30 household share, some of the best household ratings ever for the popular morning newscast. 'News Channel 3 in the Morning' reaches three times as many households as the nearest competition." (News-Press & Gazette, 2008)

Gulf-California Broadcasting Delivers the News L.A. Style

The upscale population in the resort towns of Palm Desert and Palm Springs, Calif., expects timely, sophisticated news coverage. Gulf-California Broadcasting more than meets those expectations with an integrated Avid broadcast workflow. Now the station group delivers newscasts with the same quality as major Los Angeles stations - all on a mid-market budget. 

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