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"News Channel 3 in the Morning (Palm Springs, CA) is the top rated news show. The
station scored an impressive 6 rating, 30 household share, some of the best household ratings ever for the popular morning
newscast. 'News Channel 3 in the Morning' reaches three times as many households as the nearest competition." (News-Press & Gazette, 2008)
Gulf-California Broadcasting Delivers the News L.A. Style
The upscale population in the resort towns of Palm Desert and Palm
Springs, Calif., expects timely, sophisticated news coverage. Gulf-California Broadcasting more than meets those expectations
with an integrated Avid broadcast workflow. Now the station group delivers newscasts with the same quality as major Los Angeles
stations - all on a mid-market budget. Read more
(Avid's monthly newsletter)
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